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实用公关英语技巧 §Chapter1 Letters 一、信函

分寸掌握得恰如其份、格式规范、能开掘到对象需求的公关文书,或许将带给您一次不可多得的机会。

1.about oftering invitation关于邀请信函

offering invitation邀请

(1)invitation to an anniversary party周年纪念宴会邀请

dear mr john,

we are pleased to extend our cordial invitation to you to attend our twentieth anniversary party of the founding of our company.

the party will be held at 5:00p.m.on sunday,may 24 at regent hotle.

you have been our great suppotrer for these twenty years and we would be very much honoured if you could attend it.

we hope that this invitation from our company will be acceptable to you and we anticipate your reply in the affirmative.

we look forward very much to your attendance.

yours sincerely,

juta

public relations manager

林先生:

我们很荣幸邀请阁下参加本公司创业20周年的纪念宴会。宴会定于3月24日(星期日)下午5时假丽晶酒店举行。

阁下为本公司20年来的经常客户,徜蒙大驾光临,当无比光荣,且盼望获得肯定的回复。

希望您能拨冗光临。

公共关系经理

朱塔

(2)charitable ball invitation慈善舞会邀请

the organizing committee

of the rotary club

requests the pleasure of

your company

at a ball

to be held at the royal hotel

on thursday,september12.

at 4:30p.m

for the benefit of

the cancer foundation.

谨定于9月12日(星期一)下午4时30分假皇家酒店举行香港公益金兹善事筹款舞会。

敬邀出席。

扶轮社筹委会敬约

accepting invitation接受邀请

(1)accepting an invitation to a meeting接受会议邀请

dear miss wang

thank you for your invitation to attend the international communication meeting to be held at the international convention centre on april5.

we will be happy to be there to take part in the meeting and look forward to it with pleasure.

yours sincerely,

mary

public relations manager

王小姐:

多谢谢阁下邀请参加4月5日于国际会议中心举行之“国际通讯会议”。

我们很乐意出席是次会议,谨此致意。

公共关系经理

玛丽

(2)accepting a formal invitation接受正式邀请

mr smith

of the city travel

accepts with pleasure

the kind invitation of

new zealand tourism board

for the photographic exhibition ceremony

on may 3 at 9:00a.m.

at hotel langford.

城市旅游公司

史密斯先生

欣然接受

纽西兰旅游局

邀请参加

3月3日上午9时正

于兰芳酒店举行之

图片展览开幕礼

refusing invitation婉拒邀请

(1)refusing an exhibition opening ceremony invitation谢却展览开幕礼之邀请

dear mr clare.

thank you for the invitation to the opening ceremony of the twenty―first annual exhibition on june8.

please accept our apologies.

yours faithfully,

chen qian

public relations manager

杨先生:

多谢阁下邀请参加6月8日举行之“二十一世纪”周年展览会开幕礼。

遗憾因事未能依约出席,十分抱歉。

再三多谢阁下之邀请。

公共关系经理

陈倩启

(2)refusing a formal invitation谢绝正式邀请

mr kenneth

of the chinese culture society

regrets that he is unable to accept

the kind invitation of

the art institute

for the banquet

on august 10 at 5:30p.m.

at the franklin hotel.

中国文化协会

肯尼斯先生

抱歉未能接纳

艺术学院

邀请出席

8月8日5时30分

于富临酒店举行之

晚宴。

2.not通知书

letter announcing a new pllicy新政策通知书

dear sir,

the central building limited is happy to announce that from may 1994 onwards,100car paking spaces in the basement of the central plaza will be made availble to the public for hourly parking at weekends and on public holidays.

the car parking facility is another serv being offered,primarily to increase the attraction to shopping at central plaza.complimentary three hours'free parking will be offered to shoppers with validated receipts for purchases of up to 1000.

public car parking hours are from 1:00p.m.to 10:00p.m.on saturdays and from 9:00a.m.to 10:00p.m.on sundays and public holidays.

to enable hourly parking,adjustments have been made to parking servs for tenants.it is anticipated that the effective use of the carpark will be welcomed by frequent shoppers to the central plaza,like you.

with all good wishes.

yours faithfully,

agate

public relations manager

敬启者:

由1994年3月,中央广场地库的停车场将于周末及公众假期开放100个停泊车位。

此项新设施是为使顾客到中央广场购物时享有更大的方便。顾客凡购物满港币1000元,便可凭当日发票免费享用这项设施3小时。

为配合这项服务,专为租户提供的停车设施亦有相应之改变。公司期望这项服务能获得中央广场的顾客支持及欢迎。

公共关系经理

艾格特

letter announcing refurbishment works大堂装修工程通知信

dear sir,

to ensure that the island conventional centre remains one of the premier conventional centres in asia,its atrium is going to be refubished.

the work involve a new architectural image for the atrium public areas,a completely redesigned skylight ceiling with a suspended metallic glass sculpture,new water features replacing the existing forntain and new external facade finishes.

the refurbishment is expected to takd six months,and works will commence on site in augest 1998.i hereby aplolgize for any incovenience the works may cause you.

yours faithfully,

wang ping

public relations manager

敬启者:

港岛会议中心大堂即将进行装修工程,以维持其在亚洲区内著名会议中心之一的地位。

此项工程包括为大堂换上全新面貌,重新设计的大堂天窗及内天共悬吊的金属琉璃雕品、以簇新的水流设计替换现时的水池,以及外墙新设计。

装修工程将于98年8月开始,需时约6个月,不便之处敬希原谅。

公共关秒经理

王平启

3.introducing an institution介绍机构函

introducing the company to customers向客户介绍公司

dear sir/madam,

let us take this opportunity to introduce you to associated investment management ltd.(aim).aim was registered as an investment adviser by the securities and futures commission in july 2000.

we have access to the research and dealing expertise provided by our sister company,associated securities ltd.and are offering a range of servs to our client network,mainly investment management,advisory and consultancy.

we follow and promote an innovative approach,both to investment and to the servs we ofer.however,four basic principles will be adhered to as the company grows:

(1)focus on business cycles to decide asset allocation rather than economic and political trends;

(2)stock ivity with:

(a)stress on the assessment of shareholder and management capabilities,and

(b)fundamental analysis to be absolute,not relative;

(3)corporate,industrial and economic valuations to include future potential as well as existing businesses;

(4)careful attention to market timing to overide relative attractiveness of individual markets or shares.

in line with the philosophy of aim,our staff are chosen for their personal qualities as much as academic achievement and we are dedicated to seeking attractive opportunites for our clients.

we invite you to compare,to talk to us and to visit us and see us work.you'll seewhat we've done,what we're doing,and what we can do for you!

simply complete the enclosed application form for the client serv briefing talk and return it today.if you have any queries,please contact us 23456789.

yours faithfully,

sansan

public relations manager

敬启者:

联合投资管理有限公司是一家于2000年7月正式在证券及期货委员会注册的投资顾问公司,希望藉此机会可以为阁下介绍我们所提供的服务。

我们致力为客户提供不同的服务,其中主要包括投资管理和投资顾问服务,而我们的姊妹公司――联合证券有限公司则一直为我们提供专业的研究与买卖资料。

在投资以及提供客户服和方面,我们的服务准则是崭新性的。不过随着公司的发展,以下4项将成为我们的基本服务准则:

(1)着重分析公司业务的周期性转变,而非以经济及政治趋向取决资产的分配;

(2)证券的取决:

(a)着重对股东以及管理能力之评估;

(b)在于绝对性而非相对性的基本分析;

(3)就公司本身、工业和经济三方面,对现有业务与发展潜力进行评价;

(4)专注留意市场的时间定位,以减低个别市场或股票的相对吸引力。

为了切合联合投资管理有限公司的宗旨,我们挑选员工也特别注重他们的个人修养与学术成就,我们的员工都致力于为客户寻找黄金机会。

我们诚意邀请阁下作出比较、和我们详谈,又或亲临了解我们的业务发展!您会体验到我们过去所做的、今日所做的以及将会为您所做的一切!

请即填妥随函附上的客户服务介绍讲座申请表,并尽快寄回本公司。阁下若对我们的服务有任何疑问,请致电23456789,与我们联络。

公共关系经理

珊珊启

ddscribing the organization to target grout of prospects向目标会员介绍会务

dear phone card lovers,

these is something remarkable and unique about the phone card collectors'club.for one thing,it really is a club,not an organization whose"membership beneits"amount to little more than having your name on a mailing list and receiving a monthly magazine.

when you join the phone card collectors'club you don't belong to it―it belongs to you.you have the option of meeting with other hobbyists in large,small,or special―in―terest groups as often as you and your co―en―thusiasts want.you are entitled to four free advertisements per year in a magazine that reaches thousands of other hobbyists.we'll extend your subscription to the magazine for one year if you contribute an article for publication.

and at the end of each year,we share any achievements with members by offering a range of benefits.benefits include50% discount on annual fee,free gifts and a chance to win the best phone cards from the lucky draw.

would you be interested in joining us?simply contact us on 24682468.

barry

public relations manager

亲爱的电话卡爱好者:

电话卡收集协会确有其卓越与独特之处,因为它所提供的会员权益并非只限于把您的姓名列入推广名单中,让您定期收到每月通讯而已。

只要阁下加入电话卡收集协会,您便可成为我们的其中一份子。您可以选择随时和您志同道合的会员组成不同规模或特别的兴趣小姐。阁下每年亦可以在我们特别为电话卡收集者而设的通讯内免费刊登四则广告。如果您能为我们的通讯撰写一篇文章以供刊登的话,我们将会有自动延长阁下的通讯订阅期一年。

为了让会员共同分享我们的成果,每年年底我们都会为会员提供一连串的优惠,如年费减半、免费礼品以及幸运大抽奖等等。

阁下是否有兴趣加入我们的协会?致电24682468,我们定当竭诚为您效劳。

公共关系经理

巴里启

4.answering letter答复函

answering inquiries答复咨询

1)answering inquiry about the grant and fellowship program答复有关奖学金计划询问

dear mr jackson

i respond to your letter of july 6,inquiring about the grant and fellowship program of the sir ellis kadoorie foundation.i have read the description you enclosed and am pleased to inform you that you are eligible to apply for the grant and fellowship in computer studies.

a brochure coupled with an application form for the program are enclosed and i hope that these will aid you in answering any other questions you might have regarding the foundation's grant program.

with all good wishes

sincerely yours,

jim

public relations manager

杰克逊先生:

谨具本函回复阁下7月6日来函询问嘉道理爵士基金会奖学金计划之事宜。来函所附之资料经审核后,于此乐意地通知阁下正符合申请电脑学系奖学金资格。

现附上小册了连同奖学金申请表格壹份,希望能协且你解答有关申请基金会奖学金之疑问。

谨此致意

公共关系经理

吉姆启

responding to criticisms答复投诉

1)responding to complaint about poor quality of video camera有关损坏摄录机之投诉

dear miss wang,

thank you for contacting us about the video camera from b & f.we ae very sorry that you had this experience and appreciate your taking the time to share your concern with us.

our aim is to provide customers with products of consistently high quality.to that end,we employ many procedures in the manufacturing process to prothct and maintainproduct standards.each component we use has to meet our strict specifications and is inspected several times before being combined into a finished product.employees stationedon each production line continually check the products and generally,computer and mechanical aids have been installed to help our trained employees maintain high qualith in our products.

comcerning your case,i am asking our quality control and production staff to ivestigate how the defect you reported could have occurred.

i also would like to reimburse you for the cost the product that caused your concern.we invite you to use the enclosed coupon to try this product again on the condition that you return the video camera to the dealer who sold it to you.

we value your opinion.consumers such as you help us continue working towards better products.

chen jun

public relations manager

王小姐:多谢阁下告诉我们关于本公司的摄影机的问题。我们为上感到十分抱歉,并感谢阁下抽出时间向我们表达你的意见。

为顾客提代固定的高质素主品是我们的宗旨。为此,我们在产品制造过程中引用了繁多的步骤以确保维持产品的水准。我们采用的每项配件都必须符合我们严谨珠规定,并经数次检定才能被制成一件完整的产品。生产线上每个岗位的员工会不断重复产品检定的工作,而电脑化和机械化的辅助器材整体上亦能协且我们训练有素的员工得以维持产品的高质素。

我已就阁下的情况通知我们的品质检定和生产部同事彻底调查,力求找出损坏原因。

至于阁下所关注的损坏产品费用的负担问题,现随函附上同样产品的换领券一张,只要阁下把有问题,现随函附上同样产品的奂领券一张,只要阁下把有问题的摄录机退回售卖给阁下的分销商,阁下便能换得一部新的摄像机。

多谢阁下的意见。顾客的意见往往有助我们改善产品的质素。

公共关系经理

陈竣启

answering tanks letter回谢函

thank you for suggestions感谢意见

dear mr pang,

thank you very much for your kind letter dated june 30 concerning the environmentally friendly air―condithioning plants program.

your suggestion that we eliminate chloro fluoro carbons(cfcs)as refrigerants for air―conditioning has been passed along to the appropriate department.like you,ws electronics is concerned about the future of the environment.since cfcs have adamaging effect to mankind by contributing to the green house effect and the depletion of the ozone layer high above in the stratosphere,you may be sure your suggestion will be given vevry consideration.

the company's researchers are currently exploring other natives but unfortunately,progress is extremely slow and complicated.however,as soon as we reach a conclusion,we would be happy to announce it.

thank you again for your courtesy.

sincerely yours,

bill

public relations manager

谭先生:

非常感谢阁下6月30日来函有关改换符合环保原则空调设备之建议。

如阁下一样,本公司十分关注环境保护。鉴于作为空市冷却剂原料的氯氟碳会加速温室效就及使臭氧层变利稀薄,有关于停止采用氯氟为冷却剂原料的建议已资由有关部门有着手处理。

本公司的研究人员正不断寻求其他可行的冷却物料。可惜,研究过程十分复杂,而进展亦极缓慢。不过,当研究有结论时,我们很乐意向公众宣布有关详情。

公共关系经理

比尔启

proposing programs letter建议函

propsoing christmas promotinal program提出圣诞宣传计划

to:eddie white,general manager

from:simon tang, public relations man―ager

date:8 sep 2001.

i'd like to test a public relatons program in our department store as a prelued to launching the entire christmas promption program.

in order to attract shoppers to our department store and to extend greetings for the festive season,it is suggested that beginning from december, shoppers at our store may receive a free christmas hamper with each purchase of hk 1,500 or more.i suggest that a bottle of baby champaign, a teddy bear,chocolate cookies and a christmas card are to be included in the free hamper.

i'd be very glad to work out any details of the proposed promotion exercise with you as soon as possible.

(signature)

致:总经理白艾迪

由:公关经理梁世文

日期:2001年9月8日

我拟于我们旗政的百货公司试验一个公共关系计划,这是作为整个圣诞宣传计划的前奏。

为吸引更多顾客到来购物,同时亦藉些机会向顾客致以衷以的祝贺,我建议由12月起,凡到我们旗政百货公司购满港币1500元的顾客,即可获赠精美圣诞礼包壹份。礼包内建议有小型香槟一瓶、圣诞小熊、朱古力曲奇以及圣诞贺卡一张。

我希望能尽快与你商讨有关是项宣传计划之细节。

(签名)

asking for suggestion\征求建议

dear mr shun

our company is developing a 80,000sq.ft.off building in hanoi and we are planning to hold a photographic exhibition in your city in april 1996,and we need your assistance.

the exhibition will

photographs of ode hanoi, and buidings of the past era.for compqrison,photographs of present day buildings will also be included.other events will include display of children's paintings, hanoi symphony orchertra performance as well as other cultural performances.

we would appreciate your suggesting an exhibition centre which can accommodate 2,000 people for five days.please let us know your respones by april 5 since we must make a decision by april 12.

thank you for your help.

yours sincerely,

sunli

public rrelations manager

孙先生:

本公司现正于河内兴建一幢80000平方尺的写字楼,并筹划于1996年4月于河内举办一个图片展览,这须得到你的协助。

些展览将展出昔日河内市容及市内大厦的珍贵图片,更有现今大厦的图片对照。其他活动将会包括儿童绘画展览、河内交响乐团表演以及各项文娱活动等。

我们必须选择一个能够容纳2000人的展览会场,而此项展览将会为期一天。希望低能给予宝贵建议,并请于4月5日前示复,因为我们必须于4月12日前作出决定。

多谢你的协助。

公共关系经理

孙莉启

6.goodwill letters贺信

congratulations to a business associate on his receiving an award祝贺商业伙伴获颁奖项

dear mr lu,

all of us here at sunfield corporating congratulate you on receiving the year a ward.a growing company like yours needs people with your energy,expertise and intuituion.we are all predicting a brilliant future for you.

congratulations and best wishes.

sincerely yours,

hunter

public relations manager

刘先生:

新辉企业全体职员祝贺阁下获度年最佳广告大奖。贵公司正积极发展,实在极需要如阁下一样充满活力、富专业知识、有创意的人才。

谨祝阁下前途锦绣。

公共关系经理

亨特启

7.apology道歉

apology to customer complaining about unsatiactory serv向不满意服务的顾客道歉

dear mrs pang,

we can certainly understand your distress about the treatment you received at our store recently.please accept our aplolgies for your displeasure and for any inconvenience it may have caused you.

as a patron of our establishment,you should know that such serv is not customary.through careful ion and supervision of our staff, we hope that our customers would be taken care of efficiently and courteously at all times.when this is not the case,we appreciate your bringing the situation to our attention.

we are now looking into new ways to provide best serv and satiy our customers.again, we hope our apologies are accepted.your support is very important to us,and we hope to see you at our store again soon.

yours sincerely,

gary

public relations manager

庞女士:

对于阁下来信提及有关在本店的不愉快经验,本公司深表歉意。

本公司一向十分注重顾客服务,而类别事件的发生实属偶然。为确保顾客在本店能时刻受到有效及礼貌的对待,我们的店员都是经过严谨的挑选和训练的。倘若顾客对服务有任何疑问,欢迎直接与本公司联络。

最后,对于是次事件所引起之不便,本公司再一次向阁下致歉,我们将致力改善服务,期望日后继续得到阁下的支持。

公共关系经理

格雷启

apology for an omitted credit line为漏登转载声明而道歉

dear miss den,

as editor of the ams monthly newsletter, i want to apologize for omitting a credit line to a reprint of your photograph in the last issue.i sincerely regret any inconvenience or embarrassment this may have caused you.a correction will appear in the next issue.

sincerely yours,

mason

editor

丹尼斯小姐:

本人是ams每月通讯的编辑,现就上一期通讯转载阁下之图片而漏登场明之事正工向阁下道歉。我为所引起之不便与尴尬向阁下致歉。下期我们将会作出更正。

编辑

梅森